NEW YORK (CNNMoney.com) — A public relations firm has revealed that it is behind two blogs that previously appeared to be created by independent supporters of Wal-Mart.
The blogs Working Families for Wal-mart and subsidiary site Paid Critics are written by three employees of PR firm Edelman, for whom Wal-Mart is a paid client, according to information posted on the sites Thursday.
Thanks Aaron
This is just a variant of the old advertising standard of paying a guy on the street to give “personal account” of how good a store is, and them being prompted on what to say. It’s still deceptive, though.